Insurance Broker vs Insurance Agent: What's the Difference?

What’s The Difference Between An Insurance Broker And An Insurance Agent?

We get asked this question often. It is sometimes believed that these two jobs are the same. This is simply not true. There are important differences, differences that can impact you in terms of insurance prices and service.

Brokers Focus On Getting The Best For You

A main difference between an insurance broker vs agent has to do with choice and independence. Morison Insurance is an insurance brokerage. We are independent, and we represent over two dozen insurance companies. We work for you, our customer. We are independent. We “shop” our many companies to get the best policies and the best prices for you. At Morison Insurance, we shop and you save. We shop dozens of companies to find the coverage that fits your unique needs and we look for the best price for you. That is our commitment.

An agent and direct writers – such as banks - represent only one insurance company. These are often call centres with salespeople employed by one insurance company. There is no comparison shopping for other coverages and prices. The customer gets one price from one company. How do you know you are getting the best price? Fact: You don’t.  How do you know you will get good after-sale service? Fact: You don’t. At Morison Insurance the person our team gets you the best price from many companies and we provide outstanding service to every customer. We get to know our customers and we look after your needs.

A Broker's Loyalty Is To You

As insurance brokers, we are objective. We are not employed by any of the insurance companies we represent. Our brokers’ only allegiance is to get the best insurance for the customer. Insurance brokers have in-depth knowledge of insurance, provide personal service and are licensed and trained through the Registered Insurance Brokers of Ontario. We are members of the Insurance Brokers Association of Ontario (IBAO), which represents a network of independent and professional brokers across the province.

We Are Ontario’s #1 Insurance Broker

We are a multi-award-winning brokerage. Our awards come from residents in the communities we serve AND from the IBAO, the provincial group that represents thousands of brokers across the Ontario. The IBAO has recognized us as Ontario’s #1 Broker, for, among other things, our service excellence, our commitment to our customers, and our outstanding team of professionals.

Our brokers are well trained to assess your insurance needs. In the event of a claim, we are committed to helping you with the claims process from the time you make a claim to seeing it through to a fair resolution as quickly and effortlessly as possible.

Our brokers live in the communities we serve. We are also NOT a call centre focused on sales only. We get to know our customers and we care. We are always available to answer questions, change your policy when needed, and provide other insurance services you may need. We have a 24/7 claims service. Every customer has access to our free insurance app, receives our electronic newsletters with insurance tips and savings ideas and other exclusive extras.

Let Us Look After Your Insurance

We are pleased to provide you with a quote online, on the phone or in person. Let us know what works best for you. We will shop our companies for the right coverages and the best prices. We will also compare discounts to get you an even better price whenever possible. We can be reached online through our website, by phone, email or text. We are at your service.


This blog is written by our broker team. It is provided for information only and is not a substitute for professional advice.

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At Morison Insurance we represent dozens of Canada’s best insurance companies. We will shop to get you the best insurance for your individual needs.
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